About Us

Our Beginnings

TATea is a proud sister company of Herbal Parade (Thong Aun Tong), a trusted name in wellness since 1969. As one of the pioneers in introducing Traditional Chinese Medicine to Singapore, we’ve built a legacy of quality and trust. At its peak, Herbal Parade (Thong Aun Tong) operated three retail outlets across the island and became a renowned distributor of premium herbs.

Our Mission

TATea is a spin-off brand created by the third-generation owners of Herbal Parade (Thong Aun Tong), with a fresh focus on making Traditional Chinese Medicine (TCM) easy, fun, and accessible to a younger audience. Our goal is to modernize TCM, bringing its time-tested benefits into everyday life through a vibrant, approachable range of teas. We believe that wellness should be both enjoyable and convenient, allowing everyone to experience the power of traditional herbs in a way that fits seamlessly into today’s lifestyle.